@article{Cova_2010,<br/><span class="tab"></span> title={Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches},<br/><span class="tab"></span> volume={26},<br/><span class="tab"></span> ISSN={1472-1376},<br/><span class="tab"></span> url={http://dx.doi.org/10.1080/02672570903566276},<br/><span class="tab"></span> DOI={10.1080/02672570903566276},<br/><span class="tab"></span> number={3-4},<br/><span class="tab"></span> journal={Journal of Marketing Management},<br/><span class="tab"></span> publisher={Informa UK Limited},<br/><span class="tab"></span> author={Cova,<br/><span class="tab"></span> Bernard and White,<br/><span class="tab"></span> Tim},<br/><span class="tab"></span> year={2010},<br/><span class="tab"></span> month=May,<br/><span class="tab"></span> pages={256–270} }